John Smith’s Stadium

About the Business

The John Smith’s Stadium sits at the heart of Huddersfield and is home to championship football club, Huddersfield Town.

The stadium also plays host to concerts from world-renowned bands including Take That, Little Mix and Brian Adams.

Why did John Smith's Stadium approach Yorkshire Payments for help?

The stadium had been using a high street bank to process its payments, which had led to frustration over outdated technology and unsatisfactory customer service.

As part of the stadium’s increasingly busy match day, concert and events calendar, there was a need to improve the speed of transactions for staff as well as fans and concert-goers, allowing them to pay quickly using their cards and avoid the build-up of queues.

Michaela Brook, Client Relations Manager at The John Smith’s Stadium, said:

“Due to the high volume of transactions we process, we also required a company able to provide a quick response should anything go wrong. Yorkshire Payments have an excellent track record for rapid service and are based locally, and this was a key factor in our decision making.”

What solution did Yorkshire Payments provide?

Yorkshire Payments has provided around 30 contactless card payment terminals at key areas across The John Smith’s Stadium.

We also provide the stadium team with unlimited on-site and over-the-phone technical support in the case of any issues, keeping down-time to a bare minimum.

What impact has this made at The John Smith’s Stadium?

The stadium is now able to process card payments quickly and efficiently all year round. Match day queues have been significantly reduced as more people are using contactless rather than cash payments, and staff are able to keep track of which area of the stadium payments are coming from.

The tailor-made payment system from Yorkshire Payments has reduced the stadium’s downtime from 70% to 1%. The new payment system is used throughout their ground, on match days, in the hospitality suite, bar, restaurant and shop – and there are no more frustrations with their payment interactions.

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