Re-branding Yorkshire Payments
After our recent growth and success we began to discuss the effectiveness of our branding and logo. We felt that our logo was not representing the business in it’s best light. Over the last year, a record £470,000,000 through our card payment systems, our old branding was not giving us the image associated with our success as merchant service providers that service 3000 clients across Yorkshire and are boosting the Yorkshire economy.
In a society where cash transactions are rapidly decreasing, Yorkshire Payments is ensuring that local and regional businesses are set up to make money through card payments. See our video on three reasons why your business should accept card payments.
A recent study by banking trade body, UK Finance, showed a total of 13.2 billion debit card payments were made last year, a rise of 14% on the previous year. Founder of Yorkshire Payments James Howard has stated that “Businesses that are not set up to process card payments are putting themselves on the back foot when it comes to cashing in on an increasingly cashless society.”
From Mar 2017 – April 2018 we have grown our client base by more than 20% and transacted a record £470,000,000 through our card payment systems. We now service over 3,000 clients across Yorkshire and are on track to increase this to more than 3,500 by the end of 2018.
In response to our recent growth and our future plans we set about a full rebrand. This included a Logo transformation, a new colour palette, a new font suite a set of detailed brand guidelines and an overhaul on our digital and print marketing and promotional material.
We have big plans for the business over the next few years, including creating further jobs locally and the possibility of establishing a high street presence with a building to accommodate our expanding team and customer base.
Key areas of growth to mention
Our client base has increased by more than 20%
A record £470,000,000 has been processed through our card payment systems between April 2017 and March 2018.
Expansion of our customer care team and sales team.
Invested in Sales and Marketing
Additional sponsorship deals
Multimedia marketing and digital marketing
Increasing our social media engagement.
New website with case studies and testimonials
Key elements to our re-brand:
We are a proud Yorkshire based business, it was important to us to have Yorkshire as part of our brand. The Yorkshire Rose was taken from our previous logo and re-stylised and re-designed to create the modern rose icon we have now. We have Matt Burton, from Educating Yorkshire as the voice of Yorkshire Payments to further emphasise our straight talking image.
Our new bold and contemporary typeface portrays our strength and reliability when it comes to our services and products. The new colours are more distinctive and recognisable.
Logo (2014 - 2018)
New Logo (2018)
We celebrated our new brand identity by throwing a brand launch party. It was a proud moment to share our recent successes with our clients, customers and special guests. Founder of Yorkshire Payments James Howard kick started the event with a heartfelt speech about the growth and success of the business and how much he cares about his team. Joining him on stage was Yorkshire comedian Pete Emmett and Bradford City Manager Michael Collins.
MP Craig Whittaker launched the new brand by cutting the ribbon with Founder James Howard, Director Vikki Oakley and Local Business Advisor and mentor Eric Binns.
We will continue to nurture our new brand identity and strengthen our brand presence. Our plans are to expand our sales and customer care team and have a high street presence to accommodate our employee growth. We are on track to increase our client base by more than 3,500 by the end of 2018. We are very passionate about creating jobs locally and boosting Yorkshire’s economy. We aim to reach more customers in Yorkshire to help businesses succeed in a cashless society.
Thank you for reading. If you are a business owner and wish to hear more about our merchant services, get in touch and we will happily guide you to the best payment solution.
01422 323 785